Diva at Heart is more than a store — it’s a family legacy built from courage, hard work, and a dream.

​

Our parents came to America as immigrants after escaping the Vietnam War, bringing with them little more than hope for a better future. In 1985, they began their journey as small vendors, selling merchandise at swap meets and working hard to build a life for our family.

​

What started with a small table at swap meets slowly grew into something much bigger. Through years of hard work, determination, and the support of our customers, our parents built their business into a successful wholesale operation.

​

In 2019, we proudly took over the family business and began writing our own chapter of the story. We wanted to honor everything our parents built while bringing our own passion for fashion, beauty, accessories, gifts, and helping people feel special.

​

Today, Diva at Heart proudly serves our local community and small businesses through both our retail and wholesale selection. We love helping our customers discover unique and affordable products — whether you're shopping for yourself, looking for the perfect gift, or building your own business.

​

What began as our parents' dream has become our family's legacy.

​

Thank you for being part of our story. ❤️

​

​

​

COME VISIT US

We'd love to welcome you into our store and continue the story with you.

​

738 Commercial St., Suite 10
San Jose, CA 95112

​

Monday–Friday | 10 AM–5 PM
Saturday–Sunday | Closed

​

408-573-8818